The family enterprise

In 1990, Robin Rockman founded the family enterprise Jenny Lane. His wife, Didi, a designer, creates original jewellery that gives our collections their unique character.

Didi finished her designer studies at the Arts and Crafts School in Zurich, Switzerland, and worked for Cacharel, Carrel, Renast and Jourdan shoes. Ira, the son of Robin and Didi, became the administrative director in 2001 and has, since then, managed the growing enterprise. Their love of the job and of their fellowmen and the respect of the sales force are reflected in the growing sales figures.  Over 200 consultants represent Jenny Lane in Switzerland and abroad.

Incentive programmes like trips, gifts and special offers make the family enterprise a business with plenty of heart and brings excellent results.